You should never offer incentives (such as money or discounts) in exchange for a positive review. Reviews should be a reflection of the customer’s honest opinion. You can encourage people to leave reviews, but don’t try to influence the nature of these reviews. For instance, if you share a review link, don’t explicitly ask for positive comments. To keep your business reviews objective, avoid trying to influence the opinions of your customers. When asking customers to leave reviews, be careful to comply with Google’s Terms of Service. You can send out a mass email asking customers to leave a review-or you could post a link to your reviews directly on your website. One of the simplest ways to get more reviews on your GBP listing is to simply ask for them. You can learn more about the verification process here. Most businesses are verified through mail, but some may elect to get verified virtually (such as through email or phone). Verification gives you greater control over your account and lets you manage reviews (for instance, you can request to remove inappropriate comments). If you are not verified, you will not be able to reply to customers that write reviews. Verifying your account allows your business to appear across multiple locations, including Google Search and Maps. Customers are more likely to trust a company that has been verified. Put simply, a verification lets customers know that you are who you say you are. Verify Your BusinessĬreating a GBP profile won’t do much good unless the profile is verified. Here are our top tips on how to get more business reviews.
Statistics show that more than 60% of customers rely on a company’s Google business profile to learn more about them-and this number is only projected to grow over time. One of the best resources for increasing your review count is Google Business Profile (GBP), formerly Google My Business. Not to mention, having more reviews can boost your search rankings, making it easier for people to learn about your company. The more positive reviews you get, the more credibility your business will have. Before making a purchase from a business for a product or service, nowadays many prospective customers will go online and look at Google reviews.
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